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Mystery Shopping Canada 101

What is a Mystery Shopper?

A mystery shopper (also called a secret shopper) is someone who gets paid to visit a store or restaurant and secretly evaluate things like customer service, store cleanliness and product quality. After the visit, the secret shopper fills out a brief questionnaire (shopper report) describing their shopping experience and gets paid for their time and opinions. The business owner then uses the information the secret shopper has given them to make any necessary improvements in their store or service. The importance of customer service has turned mystery shopping into a $1.6 billion a year industry.

Get Paid to Shop in Canada

Mystery shopping jobs in Canada pay well and quite often, the secret shopper is treated to free merchandise and free meals as part of the job. A secret shopping career can be very exciting, and for those who love to shop and dine out - it's the perfect job that offers fun assignments and flexible schedules.

History of Mystery Shopping

Mystery shoppers were first employed in the 1940s as a mechanism to measure employee integrity. Tools used for secret shopping assessments are generally simple questionnaires. Most secret shopper companies administer through the Internet, allowing potential mystery shoppers to register for participation and find mystery shopping jobs online.

The most common venues for a mystery shop are retail stores, movie theatres, restaurants, fast food chains, banks, gas stations, car dealerships, health clubs, and more. Virtually any context where there is a customer/business interaction is open to mystery shopping.




Retail evaluations in popular chain stores like Hudson's Bay account for roughly 35% of all mystery shopping revenue.



Methods of a Secret Shopper

Secret shoppers are often given assignments to simply test the service skills of the employees. Some of the common things secret shoppers will be looking for include:

- how long it takes before the secret shopper is greeted
- how was the secret shopper treated during their visit at the location
- the types of products shown
- cleanliness of store and store associates
- speed of service

After the visit, the secret shopper will then submit their opinions about their shopping experience. That information is then reviewed and analyzed to find areas in their service that need improvement.



Approximately 32% of all mystery shopping assignments are for dining establishments. Famous for its delicious
food, friendly service, great atmosphere and cleanliness, The Keg is always a favourite with mystery shoppers.



Finding Real Mystery Shopper Jobs in Canada

Whether you are looking to become a mystery shopper or secret shopper for the first time, or looking for mystery shopping companies to work for in Canada - Canadian Mystery Shopping Providers can help.

We can connect you with 109 mystery shopping companies that hire new shoppers for assignments every day. Canadian Mystery Shopping Providers also offers online training for new mystery shoppers, personal consultation and an online newsletter for our new shoppers. No experience is required to take part in mystery shops. And because hundreds of new mystery shopper jobs are available every day - our members are guaranteed work.

Become a Secret Shopper in Canada

Shoppers Canada is in business for one reason: to connect you with mystery shopper jobs. You are our first priority and we are committed to your success. If you want to be a mystery shopper, you need the service of the best available of all mystery shopping companies. CMSP is the industry leader.

In business since 2002, CMSP is reputable and well established. We are the largest mystery shopping service of our kind in Canada and we’re the best at what we do. Our experienced staff knows the mystery shopping industry inside-out.

Join us today & Get Paid to Shop!

Register with Canadian Mystery Shopping Providers and begin your new career as a paid shopper today!
Click here to
Become a Mystery Shopper in Canada



MYSTERY SHOPPERS ARE ALWAYS IN DEMAND
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Calgary, AB
Mystery shopping in Calgary is a highly profitable and very active industry. When looking for shopping jobs, you may be...
more about Calgary mystery shoppers


Red Deer, AB
Red Deer offers a good variety of shopping and dining opportunities to keep a mystery shopper occupied. The shopping centres are... more about Red Deer mystery shoppers


Burnaby, BC
Burnaby is an outstanding city for mystery shoppers with its huge volume of unique shops, restaurants and services throughout...
more about Burnaby mystery shoppers


Kelowna, BC
Quaint and hip shopping and dining districts such as Bernard Avenue, Pandosy Village, Ellis and Tutt Streets lend themselves to more... more about Kelowna mystery shoppers


Saint John, NB
From the enchanting shop-lined streets surrounding Brunswick Square, Market Square and the Saint John City Market to... more about Saint John mystery shoppers

Halifax, NS
Halifax is dynamic, urban centre that offers the finest in shopping, dining, culture and entertainment - but it also has a warm and...
more about Halifax mystery shoppers


Brampton, ON
Because Brampton offers some of the best stores in the region, mystery shopping is big business. The city is rich with incredible... more about Brampton mystery shoppers


Guelph, ON
A significant portion of mystery shopping assignments in Guelph will take place at large and prominent shopping centres like Stone... more about Guelph mystery shoppers


Hamilton, ON
From Lime Ridge, Eastgate Square, Centre Mall, Meadowlands to Jackson Square and the City Centre - these malls are home to a huge... more about Hamilton mystery shoppers


Saskatoon, SK
Saskatoon offers the finest mystery shopping opportunities in the province. Sprawling shopping malls like Midtown Plaza, Scotia... more about Saskatoon mystery shoppers

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Industry Resources

RCC MSPA RMA Restaurants Canada

USA residents click here to find
American Mystery Shopper Jobs.
Resources for Mystery Shoppers in the USA.
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RETAIL REPORTS


 

New Winnipeg Outlet Mall Open

Great news for Winnipeg-area mystery shoppers - the wait is over. Winnipeg Outlet Mall is open for business. The Outlet Collection Winnipeg is the Manitoba...
Read full report

 



 

Rec Room Announces Canadian Shopping Centre Expansion

Cineplex-owned "eats & entertainment destination" The Rec Room has announced two more Canadian shopping centre locations, addressing the trend of...
Read full report




 

Shopping Centres Ranked

Retail Council of Canada has released its first study that ranks Canada’s top shopping centres based on annual sales per square foot, size, and annual pedestrian...
Read full report

 



 

The Rise of the Lifestyle Center

Located in the heart of Silicon Valley, San Jose’s Santana Row covers 42 acres. Its dense, high-end retailing, residences, restaurants and offices create a city-within...
Read full report

 



MYSTERY SHOPPING IN THE NEWS

Mystery Shopping Canadian Malls & Power Centres
Experienced mystery shoppers are always looking for ways to make to the most of their mystery shopping income potential. Time management plays a big role in this pursuit. The better use you make of your time - the more shopping jobs you... Read full article


Getting Paid to Shop & Dine in Canada
Mystery shopper services play a vital role in the success of any restaurant. In today’s ultra-competitive market, it’s imperative that every restaurant serves up the best tasting food while providing excellent customer service in a clean and inviting premises. Read full article


Confessions of a Hotel Mystery Shopper
Try finding a hotel mystery shopper willing to dish on one of their stays. Ask them to reveal the dirt on the unkempt suite, the coquette of a concierge, or the wilted flower that sullied the room service tray. You can't. Read full article


Mystery Shoppers Help U.S. Regulators Fight Racial Discrimination At Banks
When the Consumer Financial Protection Bureau looked into the Mississippi-based regional bank BancorpSouth, it didn't just review thousands of loan applications. It sent in undercover operatives - some white, some black - who pretended to... Read full article


Using mystery shopping to increase profit in the hospitality industry
A customer’s point of view and perceived levels of service are critical to increasing profit in the Hospitality industry. How can your team ensure customer expectations are being met all while achieving brand standards? Read full article


6 Ways to Have Fun with the Customer Experience
Good business doesn’t have to be all business all the time. In fact, the customer experience can benefit from some funny business as well. More than half of customers say humor resonates with them when they do business with a company, a Nielsen... Read full article


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